Today, I would like to continue our discussion on Social Media for small businesses. So far, we have discussed the importance of providing incentives for people to follow your page. The first incentive that we discussed was consistency.
Now, we would like to move into the second incentive you can provide to consumers. We refer to this incentive as content curation. Curating content is the process of selecting and organizing content using time, testing, and research.
At A&C, we often tell our clients, “Social Media is not a guessing game.” Curation is the practical application of that fact. It is generally not effective to simply post any and every bit of content you can. Rather, you should take the time to develop a look, feel, and voice on each of your social platforms. Then, you should sort through your content and post what matches up with the message you are trying to send to each platform.
What does curation do for you?
Careful curation enforces your brand.
Curation allows your customer to look at the text or the image you posted and know exactly who posted it before they see your name. When your consumer begins to recognize your brand in this way, they begin to trust your brand more.
Over the next couple weeks, we are going to break down the idea of content curation and give you some practical ways to improve your social presence.
At this point, you might ask why you should invest this much in Social Media. I would argue that you are better off not engaging in Social Media at all than to do so without being committed to doing it well. Curating your content well can take your Social Media presence from awkward and annoying to professional and compelling.
Check in with us again next week as we unpack more about content curation through tones and imagery.