Today, I would like to continue in our discussion on Content Curation. So far, we have discussed the importance of aligning the tone, feeling, and content of your imagery. In addition, we have discussed creating Curation Filters.
This week, we are going to discuss the voice you use on Social Media.
As a preface, it is important to remember why people are coming to Social Media in the first place. I would argue that consumers are generally turning towards Social Media to connect with people, rather than with businesses.
Therefore, we must craft our words to sound as personal and relational as possible without coming across as lazy or unprofessional.
So, we need to develop and utilize a well-developed voice that will resonate with our target consumers.
The first thing we can do to develop a voice is ask where we want to position ourselves in the market. If you have already worked with a professional brand developer you may be familiar with this already.
Are you a friendly and inviting restaurant? Are you a tested and professional law firm? Perhaps, you are an analytical financial group?
Start off basic and get very specific. The questions above are just simple examples to begin a detailed discussion.
You have to really understand who you are and what your brand is before you can develop a strong Social Media presence. If you desire to have a Curated and Consistent online ecosystem, you have to know where you want to position yourself.
Another question to ask is what type of individual would relate well with our target consumers. For instance, if you are running the Social Media for a school, there are various voices you could use. You might choose to take on the voice of a fellow student, an alumnus, a teacher, or an administrator.
The key to narrowing down your options and choosing the voice that will be most effective for your business comes down to your goal for Social Media.
Who is your target audience?
What do you want them to know?
Once you have narrowed down your options and chosen a voice, you should stick with it. The same ideas of consistency that we have discussed still apply. You want to be concise, dependable, and recognizable.
Leave a comment or send us a message with any questions you have.