This week, we are going to finish up our discussion on Curation. We hope that you have learned and will be able to put some of these concepts into practice.
Let’s recap the ideas that we discussed over the last couple weeks.
Firstly, we introduced the idea of Curated Social Media content. Curating content is the process of selecting and organizing content using time, testing, and research.
We suggested that by curating your feed, you can begin to establish consistency and build trust.
Next, we discussed using congruent tones and imagery. Through congruency in imagery, we can increase brand awareness and increase our online impact. If our consumer can recognize our social media content quickly, we are more likely to get them to engage.
The same rules for imagery apply for voice. The words that we choose should be well thought out and tailored to the unique desires of our target consumer.
Finally, we discussed establishing Curation Filters. A Curation Filter is a purposefully designed theme that will help serve as a guide as to what content you should be posting. Your brand, target consumer, and platform should all be used to help build Curation Filters.
As a general rule of thumb, pick a theme for your Social Media platform based on what will resonate with your consumer. Then, do your best to provide them with content that will engage them.
If you are able to start implementing these ideas, we are confident that you will see a dramatic increase in your brand recognition and overall Social Media ROI.
In the upcoming weeks, we are going to move into a discussion on maintaining a Contributive Social Media presence.
If you have any questions, please let us know!