Last week, we introduced the idea of Contributive Social Media. We said that Contributive Social Media meets an audience need. We also said that in order to create and maintain an active social media following, we have to contribute content that will either entertain, inform, or benefit consumers.
Now, let’s get practical.
The first way that you can start to develop a Contributive Social Media presence is by building community.
Community is essentially a fellowship of people resulting from a common set of attitudes, interests, or goals.
Social Media is powerful because your consumers can react, respond, and interact with you in real time. Moreover, through Social Media your consumers can interact with each other in real time as well.
In other forms of marketing and advertising, businesses work tirelessly to structure a brand that allows people to feel like they can become partaker in the company story. However, Social Media naturally incorporates consumer contribution. It gives everyone an equal voice and an opportunity for that voice to be heard. As a result, we should always strive to facilitate that engagement in a positive way.
The nature of Social Media itself does the majority of the leg work for us in terms of building community. Assuming you have established some sort of following already, you have everything you need to build relationships.
Think about it: Everyone who makes the decision to follow you on Social Media based on your brand, product, and content, have something in common.
Imagine you sent out invitations to all your friends to go to a folk music festival. Several of your friends who like folk music decide to join you. As the host, you may feel obligated to get these friends talking, in an attempt to eliminate any awkwardness.
Where do you start?
Folk music! Why? Because they are all there for the same reason - they at least have that in common.
It really is that simple. Once you have established a following on Social Media, your job is simply to promote and guide conversation so that your consumers interact with one another and your brand.
As a result, you will increase consumer loyalty, build relationships, and ultimately drive sales.
Next week, we will continue in our discussion on Contributive Social Media. If you have any questions, feel free to let us know!