Last week, we introduced the idea of Content Curation. We discussed the idea that you should try to post high quality content that is aligned with the message if your brand.
Today, I would like to continue and expand on that discussion. We are going to focus on congruent tones in your Social Media content.
What does it mean to have congruent tones? Well, when we talk about tones we basically mean the coloring of the images you are putting out.
Many people are familiar with this idea in other aspects of marketing. For instance, it may seem obvious that if you were having a website designed, you would want to make sure that it has a specific color scheme.
Unfortunately, not enough businesses put this principal into practice on Social Media and in their imagery.
Below are a few images that Corrine used while working with Open Porch Café in Lynchburg, Virginia.
As you might notice, the coloring of the images is pretty similar. Open Porch focuses on selling it’s signature Terry’s Tea which is a brand of sweet tea that is made my the founder of Open Porch.
As you can see, the photos that Corrine took and used for Social Media reflect the tones of the brand. Firstly, there is the light and airy brown color that matches with the flagship sweet tea. To compliment, there are some orange tones mixed into the image.
Finally, you can see some light blue tones consistently mixed in to match up with the color used for most of the brand text.
Throughout the Open Porch Social Media campaign, there was a focus on having consistent use of the brand colors.
The reason for this is so that when individuals see the images we have posted, they instantly recognize them. We want our Social Media to resonate with as many people as possible. Therefore, we have to take every measure possible to get their attention.
By having congruency in our imagery, we can help to make sure that we do not miss our on capturing the attention of consumers. Ideally, we want our consumers to know that we posted the image without reading it in the caption or seeing our logo in the top corner of the post.
Next week we will continue our discussion on creating curated content. We will be looking at what type of imagery to post.
If you have any questions or topics that you would like us to address for you, leave us a comment or send us an email a firstname.lastname@example.org