Last week, we continued our discussion on Content Curation. We discussed the importance of using consistent tones in your imagery. You can read through that post here.
This week, I would like to continue our discussion on Curation and expand on the idea of consistent imagery. We discussed what your images should look like (i.e. color, tone etc.). Now, I would like to discuss what your images should contain. Moreover, I would like to introduce what we like to call Curation Filters.
We have found that many business owners are confused about kinds of photos will work well on Social Media. Should you post photos of people? Products? Scenery? Logo?
The short answer is that it depends. However, let’s talk more about how you can develop Curation Filters to help you figure out what works for your business.
A Curation Filter is a purposefully designed theme that will help serve as a guide as to what content you should use. They are comprised of everything we have already discussed. Your brand, your target consumer, and the platform you are using should all be used to build Curation Filters.
As we mentioned in last week’s post, the goal of consistent imagery is for consumers to recognize the content that you put out before explicitly seeing your name or logo. Therefore, it is important to establish a general theme for your Social Media presence. How can you go about that?
1. understand your brand and your target consumer.
Once you have a good understanding of what your consumer is looking for and what they might associate with your brand, you can begin to narrow down what you should post.
2. Consider how people use your products or service.
For instance, if you are a coffee shop, people probably use your product as a gathering point to connect with other individuals. Therefore, you might incorporate photos of people, conversations, personal stories, etc.
In contrast, if you are a small business accounting firm it may be more beneficial to give your consumers tips, graphs, and reminders with regard to financial planning and taxes.
3. Be just specific enough.
It is important to note that we are not suggesting that you limit yourself to one specific type of post. Rather, we are suggesting that you begin to develop Curation Filters to help you curate your content. This truly goes back to consistency and fulfilling what people expect to see when they follow you.
As a good rule of thumb, at A&C we try to stick to 5 types of post per business. This helps get enough variation, but still focuses in on what you are truly about.
Always remember: Social media is all about meeting your consumer where they are, and giving them what they want.
If you have any questions, send us a message or set up a free consultation and we would be happy to help you out!